ROI for APIs: Using Hackathons to Evaluate Your API Program
Use hackathons to gather data on the value of your API publishing program
March 14, 2013 9am PST | 12pm EST APIs are quickly becoming brands of their own and requiring product management strategies and marketing campaigns to be built around them to ensure they are effective. Hackathons provide a great way to grow developer awareness of APIs and attract the attention of thought leaders and influencers. But how do you demonstrate quantifiable ROI?
Join this webinar with AT&T's Developer Evangelist, Alex Donn, TechCrunch's Hackathon Events Manager Leslie Hitchcock and Layer 7's API Evangelist, Alex Gaber to learn how you can get feedback and data from hackathons that will help you prove the value of your API program. You Will Learn
Which ROI metrics business managers want to see
What types of product research and testing you can conduct at a hackathon